1xBet integrates online slot and video bingo games from MGA
International operator 1xBet has increased its library of online slot and video bingo games through a new alliance with the online division of Spanish gaming company MGA.
Content from MGA Games will be fully integrated into 1xBet’s product offer, specifically for markets where online gaming is regulated or on the path to regulation.
1xBet has access to the complete collection, which includes the Lucky Dragon, Wild Africa and Cabaret slots, as well as the Detective, Zeus and Castle video bingo games.
The 1xBet press statement read: “Online slots and video bingo games are extremely popular amongst our player base.
“We are very happy to have MGA in our portfolio, and we hope our players enjoy the content as much as we do. It’s an honour to work with the winner of the Best eGaming Technology Provider Award.”
José Antonio Giacomelli, MGA’s New Technologies Director, said: “1xBet is an international operator with a significant presence around the world. We are very proud that they have chosen MGA Games as a partner to increase their collection of reliable, quality content.”
He added: “It encourages us to maintain high standards of product and service quality, which, indeed, open the doors for us to international markets.”
Mario joins list of key traffic drivers for 1xGames collection
Pachinko, Penalties and Russian Roulette have been joined by a unique version of Mario as key traffic drivers on 1xGames, the online games collection hosted by 1xBet.
Added to 1xGames in late October, Mario is a new variation of the classic Super Mario – a platform video game that first became popular in the 1980’s, and Pachinko is promoted as an “amazing mix of slot machine and cosmic pinball”.
Penalties was described by 1xBet as “football, but not in the classic sense”, in which players are asked to predict the direction of the striker’s shots, while Russian roulette has been set up for “thrill seekers” who select a cartridge, spin the cylinder and pull the trigger.
Over two years, 1xGames has grown to include more than 80 games of different kinds including card games, slots, survival games, board games and, crucially, those after which players can use an algorithm to test that they are ‘provably fair’ on the part of the operator.
Affiliates or white label exponents of the 1xBet platform can work with the full collection of games, all of which have been fully developed in-house from concept to gameplay. Each game is complete with marketing tools such as free spins, bonuses, cashback opportunities and a ‘wheel of fortune’.
Eugene Kiryukhin, 1xBet’s Director for Development of International Partners, said: “1xGames is one of 1xBet’s key gambling products. We’ve got everyone’s favourite online games here to keep players coming back for more. As well as all the classic games, we’ve got some pretty unusual ones and some with a bit of a twist.”
1xBet named as international presenting partner for Serie A
1xBet has been named International Presenting Partner of Italy’s Serie A from 2018 to 2021, covering Europe, Africa, the Middle East, North Africa and the Americas.
The announcement follows Interregional Sports Group’s (ISG) renewal of the International Presenting Sponsor (IPS) rights for Italy’s top football league – a category that ISG introduced to the market for the first time in the 2015/16 season.
“We are delighted to have 1xBet as a partner,” said ISG joint Chairman Simon Burgess. “We are confident that Serie A will enable 1xBet to boost its brand courtesy of a direct link with its target audience.”
As part of the agreement, 1xBet will be featured in all match graphics, idents and virtual goal mat advertising across every live Serie A game, on all platforms that are broadcast in the regions covered in the terms of the deal.
In addition, 1xBet will have extensive use of on and off-line assets, and will launch activation programmes alongside the league in each of its territories.
A spokesman for 1xBet said: “We are proud to have signed a partnership agreement for the next three seasons, and we hope that we will make a tangible contribution to the development of Italian football as well as giving the fans the best betting experience.”